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FREE EBOOK

Enhance Your Traditional Marketing with a Digital Approach

A Step-by-Step Guide for Retail Energy Companies

Learn How Digital Marketing Can Boost Traditional Advertising

Every energy company relies on 'traditional' methods of marketing, such as radio, TV, and door-to-door sales.

For many marketers, the challenge is not replacing these methods with digital marketing — it's how to integrate new digital techniques like microsites, landing pages, and email nurturing campaigns with traditional paid advertising.

This eBook will guide you through the process of creating a cohesive marketing approach that blends Traditional with Digital.

  • Develop Buyer Personas so you can better target your marketing dollars
  • Develop Conversion Paths so your leads have more opportunities to become customers
  • Get more from your paid advertising with Email Nurturing techniques
  • Use Brand Awareness strategies like Radio and TV ads to increase your digital presence

Download Your Ebook

COMMON RETAIL ENERGY CONCERNS THAT WE WILL ADDRESS

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Reach Today's Energy Consumer

Who is today's retail energy consumer? How do they make their buying decisions?

Where do today's residential and commercial energy consumers research electricity and natural gas retail solutions online?

Supercharge Your Lead Generation

How do you obtain and keep more residential and commercial customers based on today's consumer trends?

How do you get more relevant traffic to your website? And then how do you get them to convert into leads?

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Long-Term Growth Strategies

Are your marketing and sales teams working together for a shared goal?

How can you build relationships with existing customers so they can become promoters for your brand?

Ready to Enhance Your Advertising with Digital Marketing?

Download Your Ebook Today!