Every energy company relies on 'traditional' methods of marketing, such as radio, TV, and door-to-door sales.
For many marketers, the challenge is not replacing these methods with digital marketing — it's how to integrate new digital techniques like microsites, landing pages, and email nurturing campaigns with traditional paid advertising.
This eBook will guide you through the process of creating a cohesive marketing approach that blends Traditional with Digital.
Who is today's retail energy consumer? How do they make their buying decisions?
Where do today's residential and commercial energy consumers research electricity and natural gas retail solutions online?
How do you obtain and keep more residential and commercial customers based on today's consumer trends?
How do you get more relevant traffic to your website? And then how do you get them to convert into leads?
Are your marketing and sales teams working together for a shared goal?
How can you build relationships with existing customers so they can become promoters for your brand?